Window Dressing

Window Dressing

Welcome to English in a Minute!

Window dressing is arranging products in a store window to make them look nice and appealing.

Window dressing

Anna, I just invested in this great new company and you should too. It’s a sure thing.

And look at all the free stuff you get!

You should be careful. Jonathan.

All that free stuff could just be window dressing.

No way. The stock is doing great!

OH no. It’s down 5 points from yesterday.

Well, at least you got a free bag…

And a hat.

Window dressing is meant to attract customers.

That’s okay… For a store.

But in daily life, “window dressing” makes something seem better than it really is.

As you might expect, we mostly use this expression in a critical way.

And that’s English in a Minute.