Low-Hanging Fruit

Welcome to English in a minute!

Who doesn’t like fresh fruit picked right from the tree! But are Anna And Jonathan really talking about picking fruit?

Let’s find out.

Low-hanging Fruit

If we want really good sales numbers, we first need to sell this new product to our current customers.

Absolutely! Our current customers are low-hanging fruit. They already love our products!

The hard part is going to be finding thousands of new customers.

On a tree, the low-hanging fruit is easy to pick. It takes more effort to climb a ladder to pick the ripe fruit from the top of a tree.

The same can be said for a thing or even a person.

Anyone or anything that can be won over or gained very easily is low- hanging fruit

And that’s English in a minute!