بادمجان دلمه ای پلاستیکی

The plastic aubergine

Hello and welcome to English at Work. The company’s computer system has been fixed and Anna seems to have found a new friend in Dave, the IT support man. But her main concern now is pitching her new idea for a plastic aubergine, to Paul the boss.

Tom

So Anna, that guy didn’t really know what he was doing did he?

Anna

You mean Dave?

Tom

Dave – was that his name? He had a really bad smell.

Anna

No he didn’t. He’s done a great job. Look everything is working so, if you don’t mind, I think we should get this pitch for Paul finished.

Denise

You’d better hurry up. Paul’s taking the afternoon off to go to his biscuit lovers’ convention.

Tom

Oh right. Well, we might as well leave it until tomorrow then Anna.

Anna

No Tom. There’s no time like the present – I heard someone say that once – we’ve got to get our idea to Paul as soon as possible. Then we might have time for a drink, or shall I ask Dave?!

Tom

No, no, you’re right. Look, I’ll design some pictures of the aubergine and you get the results of our survey together, yeah?

Anna

Great.

Narrator

Well done Anna. Remember to make your pitch clear and exciting. Really sell it with words like ‘exceptional!’, ‘fantastic!’, ‘quality’, ‘profit’, ‘efficiency’, and ‘value for money’.

Anna

OK, I’ve got all that. I’m just adding some of the facts and figures from our customer survey.

Tom

Anna, I’ve got the designs, they’re coming off the printer now.

Paul

Denise, I’m off now. Can’t wait any longer for my garibaldis!

Anna

Wait Paul! I need to tell you about our new product idea.

Paul

Well, I, I, have to go. Can you tell me about it in the lift?

Anna

In the lift? Do I have to?

Paul

Sorry Anna, but that’s the only time I’ve got.

Narrator

Right Anna. It’s time for your ‘elevator pitch’ – an elevator is an American word for lift. You’ll need to pitch your idea quickly and concisely. You need to tell Paul what the product is and who your market is. Then talk about how you hope it will make money for the company. Talk about the evidence you have that it will be successful and convince him it will really benefit the business.

Anna

Phew, there’s a lot to say in a short time but here goes.

Paul

Anna, could you just press the 0 button there, thanks.

Anna

Now Paul. Tom and I have come up with a new exciting product – the plastic aubergine.

Paul

Oh yes?

Anna

Yes. This fantastic product will be a great addition to table decorations in the café and restaurant market.

Paul

Will it now? Do you really think it will be a profitable addition to our plastic portfolio?

Anna

Oh yes. Using the same plastics as our fruits, we can easily re-mould our bananas and change the colour. We can increase efficiency but maintain quality.

Paul

And profits?

Anna

By my calculations, we can increase profits by 20%. That’s based on selling the same quantity that we now sell of Imperial Lemons.

Paul

Hmm, 20%, really? But do you know who’s going to buy this product?

Anna

I do. We’ve conducted a survey and already found 10 new companies who would buy this and 27 existing customers who have shown an interest in it… Anna

…and I’m confident this new product will be a huge success.

Paul

Very impressive. You’ve certainly done your homework. Look, let me chew it over – probably on a custard cream – and I’ll get back to you.

Anna

Thanks. Paul, Paul… you’ve forgotten your bag.

Paul

Oh yes, I’ll need that. Thanks.

Narrator

Great work Anna! You convinced me but have you convinced Paul?

So Anna’s done her first ‘elevator pitch’ and kept to the facts. Here’s a reminder of some of the things she said: We’ve come up with an exciting new product.

This fantastic product will be a great addition to table decorations in the café and restaurant market.

We can increase efficiency but maintain quality.

By my calculations, we can increase profits by 20%.

I’m confident this new product will be a huge success.

Tom

So, how did it go Anna?

Anna

I’m not sure. I told Paul as much as I could and I think he listened.

Tom

Good, good. So, what are you doing now?

Anna

I’ve got to meet someone.

Tom

Anyone I know?

Anna

No, not really.

Tom

It’s Dave from IT isn’t it? What does she see in him?

Narrator

Do you want me to answer that Tom?! Anna may have fallen for the charms of Dave but let’s hope she keeps her mind on her plastic aubergines. Join us again next time on English at Work.