روز چهارم

IT SEEMS TO WORK

Despite the antipathy* toward commercials expressed by the viewers, the remarkable success of television commercials in selling products makes it manifest that the advertiser has gleaned* what the viewer wants to see and hear from his research interview. This has helped the advertiser delve deeply into what motivates* people when they go into the supermarket to purchase products. The advertising agency is never capricious and can vindicate* spending large sums of money on research. Having uncovered what the public wants, the advertiser expedites* putting the requisite words, music, and photographs of the product on rum. He will thus replenish the never-ending, ubiquitous* television commercial supply in the hope that the consumer will remember some facet* of the rum and buy the product.

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