روز اول

Week forty two, lesson one.

؛ou can’t help but watch.

The consumer is in a quandary about making a felicitous* selection among the array* of products.

The advertisers must influence the malleable consumer, and often they do it in the most callous ways.

Television offers many tangible* advantages for reaching the consumer.

As a result, the consumer is inundated* by commercials.

The advertiser knows that a television commercial is the most expedient way to reach large numbers of people.

The cost for each commercial film is prodigious,* but because the audience is so large, the cost per viewer is negligible.

Each commercial is prepared in the most meticulous* way in order to catch the attention of even the most blase viewer and hold it until the message is through.