Track 59

Track 59.

The next general point I want to make is that pictures are as important as words.

You need to choose very carefully what you’re going to show, in what order and for how long.

The first and last shots the audience sees are the ones that make the most impact.

The last of my general points is that you must be fair and balanced.

The reputation of the TV station is at stake here, so it’s crucial not to give the impression that the station is trying to push its own agenda.

If you interview someone from one side of a debate, you should then interview someone from the other side.

Without this balance, you will definitely get complaints from viewers.

Right, so I’ll just repeat those general points for you before we move on.

Get to know your audience, choose your pictures wisely and avoid bias.