Track 31

دوره: Mindset for IELTS / فصل: Level 3 / درس 30

Track 31

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Track 31.

What qualities would you say are needed to become a successful businessperson?

I’m not sure there’s an easy answer to that one.

There’s so much to being successful.

For example, you can’t just come up with an idea for a new product and then sell it.

You have to be sure that people will actually want it, so it’s vital to do a good deal of market research and spend time on product development, so you can correct all the potential problems first.

Then you can devise a plan to launch the product into the market place.

But I suppose, yes, some people are just naturally gifted in seeing new business opportunities, and will always make a profit because they understand their target market, you know, the people who the product is aimed at, because, after all, customer satisfaction is key in anything like that.

Having said that, it’s not just the creative qualities that are enough; the other stuff is also necessary, like having good time management skills, keeping a close eye on sales figures being able to close the deal, knowing when to apply for a loan or even, if things go badly, how to avoid having to file for bankruptcy because you owe too much money to too many other companies.

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