Track 58

Track 58.

Let’s begin our talk with a few general points.

The first one is know your audience.

By that I mean, are they older or younger viewers, where are they from, what are their values, ideas or beliefs, what level of education do they have?

The reason we try to find out as much as possible about the audience is that we want to interest them.

If they can’t engage with or relate to the stories we choose or how we present them, they’ll choose another news channel.

The same story can be presented in different ways for different audiences.

So, for example, if there’s an oil spill into the sea, will our audience be more concerned about the environmental or the economic consequences?