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Multiple Streams – Interactive Lesson B

Hello this is AJ, welcome to the Interactive B lesson. In this lesson I will ask some simple questions. If you’re at home alone answer with a loud strong voice, just one or two words is fine, and short answers are fine. Let’s begin…

Needs, ideas, opportunity and the open road. Opportunities and the open roads they represent are everywhere, look around…

Where are opportunities?

Everywhere. Opportunities are everywhere.

Opportunities and what?

And the open roads they represent, open roads, the freedom, the choices.

They’re everywhere, look around that person complaining at the store counter.

Opportunity… that stupid voicemail maze you hate navigating when you call the bank… opportunity.

Is a maze an easy path to follow?

No, a maze is not an easy path to follow. A maze is a difficult, confusing path or paths to follow.

Is a maze easy to navigate?

No! A maze is not easy to navigate. A maze is difficult to navigate, difficult to find your destination, to find your way. Difficult to navigate.

What is difficult to navigate?

A maze. A maze is difficult to navigate.

That unsold house that languishes on the market, opportunity…

What does the unsold house do?

It languishes. It languishes on the market.

To languish means to exist in a good state or a bad state. In a bad state to exist, to continue in a miserable state, in a terrible state, in a neglected state, in a bad state.

So the unsold house languishes where?

On the market, the housing market. Languishes on the market; that’s an opportunity.

That trash on the side of the road… opportunity…

The rotting salad that lasted only two days in the refrigerator… opportunity…

Those people bitching on that online forum… opportunity…

Are the people on the online forum, are they positive?

No they’re not positive they’re negative.

What are they doing on the forum?

They’re bitching. The people on the forum are bitching. They are complaining.

Are they bitching or are they complimenting?

They’re bitching. They’re complaining. They’re complaining on the online forum. That’s another opportunity.

I you can’t see the opportunities that surround you every day, you haven’t tuned your frequency to them, you’re not aware of them.

What do you need to see around you every day?

Opportunities. You need to see the opportunities for making money, around you every day.

Make a few minor mental adjustments, roads seemingly closed suddenly open. Many entrepreneurs misinterpret opportunity…

Who misinterprets opportunity? Entrepreneurs, many entrepreneurs, many business founders.

Do they understand opportunity well?

No they don’t, they misinterpret, they misunderstand, they don’t understand opportunity.

Who misinterprets opportunity often?

Entrepreneurs, business owners, business founders, often misinterpret opportunity.

Because they associate opportunity with breakthrough legendary ideas.

They think opportunity means what kind of idea?

A legendary idea, a breakthrough legendary idea, a famous, big and famous.

Is this a good interpretation, a good understanding?

No, it’s a bad understanding. It’s a misinterpretation, that’s the noun. It’s a misinterpretation, a misunderstanding. Success, opportunity does not require a legendary idea.

Entrepreneurs seek virgin ideas…

Do they seek old ideas or perfectly new ideas?

Perfectly new ideas. They seek virgin ideas. Perfectly, completely new ideas.

Who seeks virgin ideas?

Entrepreneurs. Entrepreneurs often seek virgin, completely new ideas, instead of old ideas.

They seek ideas that would be unveiled to the world in a grandiose affair.

Ideas that would be what?

Unveiled to the world, shown to the world.

Would the ideas be hidden from the world?

No, no, no, not hidden from the world, unveiled to the world; shown to the world.

How would the ideas be unveiled?

In a grandiose affair, in a grandiose way.

In a small, quiet way?

No, the opposite not a small quiet way, a grandiose way. A big and dramatic way.

However, rarely does that happen. That’s very rare. Opportunity is rarely about some blockbuster breakthrough…

It’s rarely about what?

A blockbuster breakthrough.

A blockbuster right is a big, huge success, a big huge project, like a huge movie like Star Wars, a blockbuster breakthrough.

Are blockbuster businesses, blockbuster breakthroughs, are they common?

No they’re not common.

They are what?

Rare. They’re very, very rare.

What’s rare? Blockbuster breakthroughs. Blockbuster breakthroughs are rare. For example, the light bulb or the car.

More common are opportunities that are simply an unmet need or a need not met adequately.

Adequately means what?

It means well enough, good enough; decently.

So good opportunities are often problems or needs that are not met how?

Adequately. They’re not met adequately.

Opportunity is a solution to an inconvenience that’s all, just an inconvenience. Opportunity is simplification.

Is it an opportunity to make things more complicated or to simplify them?

To simplify them, simplification can be an opportunity.

Opportunity is a feeling. Opportunity is comfort.

If you make people more comfortable is that an opportunity to make money?

Yes it can be. It can be an opportunity to make money.

Opportunity is better service. Opportunity is fixing pain. Opportunity is putting weak companies out of business.

Someone is doing it! You’ve got a great idea, but someone is already doing it. So what?

If someone is doing your idea already, is that a problem?

No, it’s not a problem. So what? So what, doesn’t matter. Not important.

Is it important or is it not important?

It’s not important.

So what, just do it better!

If you have an idea and other people are doing it already, should you still do it?

Yes, you should still do it. You should still do it, in fact, it’s probably a good sign. It means there’s a demand, so just do it better.

Someone is doing it is a monumental illusion Is it a small illusion?

No, it’s not a small illusion.

What kind of illusion is it?

Monumental, it’s a monumental illusion, a big powerful illusion.

Is it a big powerful reality?

No, it’s not real, it’s not real, it’s an illusion. It seems real but it’s not it’s an illusion.

It’s imposing– that means it’s forcing itself, it’s pushing itself– as an impassable obstacle.

This is what he’s saying, competition seems like an impassable obstacle.

Competition seems like what kind of obstacle?

Impassable, impassable, not passable, not solvable. It means you can’t get around it, you can’t pass it.

Is competition, in fact, an impassable obstacle? No, no, not really. Competition is not an impassable obstacle. It’s not an impassable obstacle, it’s an illusion. It seems like an impassable obstacle, but it’s not really an impassable obstacle.

Because someone is always already doing it– it means there’s always going to be competition, in any kind of little business or big business, there will always be competition.

So the bigger question is, can you do it better? Can you do it better? Can you fill the need better? Can you offer greater value? Can you be a better marketer?

He says, when I was struck with my idea to start a limousine directory…

What kind of idea was he struck with?

He was struck with the idea to start a limousine directory. His idea was a limousine directory online, on the Internet.

He thought it was a small idea or a legendary idea?

He thought it was a legendary idea, a big famous idea. He thought it was a legendary idea.

Was it a legendary idea?

No, it wasn’t. It wasn’t a legendary idea.

There were already, how many companies doing it?

A dozen, a dozen, twelve. There were already a dozen companies doing the same idea.

How many companies were doing the same idea already, when he started?

A dozen; there were a dozen companies doing the same idea already.

Were there 14 companies doing the same idea?

No, not 14, a dozen, there were 12. There were a dozen companies doing the same idea.

He thought it was a pristine, unmolested idea.

He thought it was what?

A pristine (means pure) and unmolested (means unbothered); so he thought it was a pure idea, a pristine, new, unbothered, untried idea.

At the time my frequency wasn’t fully attuned, I was going to drop the idea

Was he going to continue?

No, he wasn’t going to continue he was going to drop the idea. He was going to quit. He was going to quit the idea.

Was he going to drop the idea or continue?

He was going to drop the idea. He was going to quit.

He was going to start a new brainstorm session to search for something else.

What kind of session?

Brainstorm session. He was going to start a new brainstorm session to search for that infamous blockbuster idea.

What kind of idea did he want to find?

A blockbuster idea, a super huge success.

Did he want a small success or a super huge one?

A super huge one. He wanted a blockbuster idea.

That infamous (means famous for a bad reason) blockbuster idea, one that no one else among six billion people on planet earth had thought of.

Why is it infamous? Why is the blockbuster, the search for the blockbuster idea, why is that infamous?

Because it’s rare. It’s almost impossible to find, very, very difficult. It’s not common. But a friend interrupted my perception.

What did his friend interrupt?

His perception. His friend interrupted his perception, his viewpoint.

His friend interrupted his perception and said, ‘competition is everywhere.

Is competition common?

Yes, it’s super common.

Is there competition in every business?

Yes, there’s competition in every business.

In every income idea there is what?

Competition.

Will there always be competition?

Yes, there will always be competition.

She said, just do it and do it better, do it better.’ A decade later…

How many years later?

Ten, ten years later, a decade is ten years.

Ten years later, a decade later every one of those companies I feared disappeared or became what?

Insignificant.

What does insignificant mean?

Not important. Small and not important.

Did they become important or insignificant?

Insignificant. His competition became insignificant, unimportant, not important.

In fact, the industry leader (the leader when he started), was unable to respond to his what?

His domination, his domination.

What does domination mean?

Total victory, total power, total control.

Did he have weakness or did he have domination?

He had, he created domination. He had domination. He had total control, total victory, total power.

Because of his domination, his competition diverted into an alternative service.

Did they stay the same?

No, his competition did not stay the same they diverted (changed their path), they changed their path into a different service.

Why did they divert into a different service?

Because of his domination, because of his total victory, his domination.

Okay that’s the end of interactive B. Listen to this one also, every day; answer the questions with a loud voice whenever possible, when you’re alone.

I will see you in the commentary.