درسنامه تعاملی اول

Multiple Streams – Interactive Lesson A

Hi, this is AJ and welcome to the interactive A lesson, part A, for this month’s VIP lesson multiple streams.

This is an essay from a book, a section of a book called the Millionaire Fast Lane. I’m going to read it out loud in a normal speed, then I will explain the vocabulary and then in part B I will ask questions and you will answer the questions so you learn the vocabulary, the phrases very deeply. Let’s begin…

Find your open road– needs, ideas, opportunity and the open road.

Opportunities and the open roads they represent are everywhere. Look around, that person complaining at the store counter… opportunity That stupid voicemail maze you hate navigating when you call the bank… opportunity That unsold house that languishes on the market… opportunity That trash on the side of the road… opportunity… The rotting salad that lasted only two days in the refrigerator… opportunity… Those people bitching on that online forum… opportunity If you can’t see the opportunities that surround you every day, you haven’t tuned your frequency to them.

When you make a few minor mental adjustments, roads seemingly closed are suddenly opened. Many entrepreneurs misinterpret opportunity because they associate opportunity with breakthrough, legendary ideas. They seek virgin ideas, perfect and new, ones that would be unveiled to the world in a grandiose affair. Rarely does that happen.

Opportunity is rarely about some blockbuster breakthrough like the light bulb or the car. But is simple as an unmet need or a need not met adequately.

Opportunity is a solution to an inconvenience. Opportunity is simplification. Opportunity is a feeling. Opportunity is comfort. Opportunity is better service. Opportunity is fixing pain. Opportunity is putting weak companies out of business.

Someone is doing it! You’ve got a great idea, but someone is already doing it. So what, do it better! Someone is doing it is a monumental illusion imposing as an impassable obstacle. Someone is always already doing it. The bigger question is, can you do it better? Can you fill the need better, offer greater value or be a better marketer?

When I was struck with my idea to start a limousine directory on the Internet, I thought it was a legendary idea. That is, until I went on the web and searched. There were already a dozen companies doing what I thought was a pristine, unmolested idea. At the time my frequency wasn’t fully attuned, I was going to drop the idea and start a new brainstorm session in search of that infamous blockbuster idea, one that no one else among six billion people on planet earth had thought of.

But a friend interrupted my perception and kicked my antenna into a proper tune. She said, ‘competition is everywhere, just do it and do it better.’ A decade later every one of those companies I feared disappeared or became insignificant. In fact, the industry leader, unable to respond to my domination, diverted into an alternative service.

Okay, that is it. Let’s go back and learn some of this vocabulary, shall we? Back to the beginning.

Vocabulary

Needs – Ideas – Opportunity, and the open road

Opportunities and the open roads they represent are everywhere

Here, open roads is a metaphor. Open roads here means freedom, choices. So opportunities give you choices. Opportunities give you freedom. They represent freedom and choices, and they’re everywhere.

Look around, that person complaining at the store counter - opportunity

That stupid voicemail maze you hate navigating when you call the bank – opportunity

Voicemail maze – a maze, a maze is also called a labyrinth. It’s a confusing path. A path is very confusing.

So sometimes when you call a company right, you call and you get the voicemail that says press one for customer service, press two if you have this problem, press three for this problem, press four for this problem, and then you press four and they say again, press one, press two. It’s a maze, it’s a confusing path.

That you hate navigating – to navigate means to find a path. It means to find your destination. You’re going somewhere, you’re trying to find the correct directions, the correct way. That’s called navigating.

That unsold house that languishes on the market – opportunity

To languish – means to exist in a bad condition, in a miserable condition, in a neglected condition. To exist, to continue in a bad condition.

So the house is unsold right? Someone’s trying to sell their house.

It’s on the market – meaning it’s for sale for a long, long time.

It languishes on the market, it just sits on the market in a bad condition. It’s a bad condition because it’s not sold it’s not selling.

That trash on the side of the road – opportunity.

The rotting salad that lasted only two days in the refrigerator – opportunity. Those people bitching on that online forum – opportunity. Ah, here’s a good word…

Bitching – using it as a verb. This is a little bit, it’s kinda slang, very casual. But, to bitch, when we use it as a verb, to bitch, to bitch about something for example, means to complain, to complain.

So people pitching on an online forum, it means they’re complaining. There’s an online forum, an online message board, people are complaining about something; they’re bitching.

Opportunity – So, in general, that whole section, that whole paragraph means that everywhere around you are opportunities.

These are business opportunities. Opportunities for income, for extra income. So what he’s saying is that, problems are opportunities. If you look around, any complaint, any problem that somebody has, anything that is inconvenient that’s an opportunity, because you could do it better and then people will pay you money for it. So all these problems that you encounter, even in your own life with customer service, with businesses, with anything in your life. If you can solve that problem well for other people that’s an opportunity for a business, for a little business.

Let’s continue…

If you can’t see the opportunities that surround you every day, you haven’t tuned your frequency to them.

Okay, this is a bit of a strange metaphor. It kind of comes from radio, like…

To tune your frequency to something – it just means to focus your awareness on it.

So he’s saying, if you don’t see opportunities every day for making money, it means you’re not aware of it. You just haven’t focused your awareness on all the opportunities. You haven’t tuned your frequency to the opportunities.

When you make a few minor mental adjustments, roads seemingly closed are suddenly opened. Many entrepreneurs misinterpret opportunity because they associate opportunity with breakthrough, legendary ideas.

Many entrepreneurs – an entrepreneur is a business founder, someone who starts a business.

Many entrepreneurs misinterpret opportunity

To misinterpret – means to misunderstand, to wrongly understand, to wrongly analyze, to get the wrong idea about something.

So many opportunities, they get the wrong idea about opportunities, because they associate opportunities, they connect.

To associate – means to connect, to be connected. They connect opportunity with breakthrough legendary ideas.

A breakthrough idea – is like something that’s a big improvement.

Legendary – means famous; big famous ideas.

So he’s saying a lot of entrepreneurs, a lot of people think to make money you have to have some big idea like Apple computer, you’re going to build a new computer. That’s a big legendary idea, a famous idea.

He says… They seek virgin ideas

Virgin – means completely new, completely new ideas, virgin ideas.

Perfect and new, ones that would be unveiled to the world in a grandiose affair.

So ideas that would be unveiled to the world, unveiled to the world…

Unveiled – just means shown, to show, to unveil means to show. It means something was hidden, now you show it.

So you will show your new big amazing idea to the world in a grandiose affair

Grandiose – that’s a nice word, I like that word. Grandiose means big and dramatic. In a big and dramatic affair.

Affair – here affair means situation

But he says…

Rarely does that happen. That’s very rare. It doesn’t happen very much that you find some legendary, new idea that’s huge. That’s not normal. It happens, of course, it happens because it’s famous. We know about Apple computer, we know about Microsoft, these big famous ones but that’s not what usually happens, that’s not what most entrepreneurs do. That’s not what most opportunities are. He says…

Opportunity is rarely about some blockbuster breakthrough

So, a blockbuster – means a huge success or a huge project.

We usually use it with movies, it comes from movies. So a big, big movie, like a big summer movie like Star Wars that’s a blockbuster movie. It means it’s huge, big budget.

So he gives examples, business blockbuster examples… the light bulb or the car, like Henry Ford created the car, the first car company. That was a huge blockbuster business. But is simple as an unmet need or a need not met adequately.

Adequately – means good enough or well enough.

It doesn’t mean, it means not great, but it just means good enough, well enough.

Opportunity is a solution to an inconvenience. Opportunity is simplification, make something simple Opportunity is a feeling. Opportunity is comfort. Opportunity is better service. Opportunity is fixing pain. Opportunity is putting weak companies out of business.

So these are the normal opportunities where you can make money to create an extra income stream.

Next section…

Someone is doing it! You’ve got a great idea, but someone is already doing it. So what…?

So what – that phrase means it’s not important or it doesn’t matter. Not important, doesn’t matter, so what, don’t worry about it. So what?

Just do it better! Someone is doing it is a monumental illusion…

Monumental – also means big, big, big, big, huge, huge, powerful and huge. So it’s a huge illusion.

An illusion – is something that seems real but it’s not real.

So this thing someone is doing it, it’s just an illusion it’s not real, it’s nothing to worry about.

And it’s an illusion imposing – means forcing itself, pushing itself, imposing as an impassable obstacle.

Impassable – means cannot be passed, cannot be solved.

An obstacle – is like a problem or something that blocks you, like a wall.

So he’s saying that so many people in their thinking of starting a little business they realize, oh, someone else is also doing this same thing. Then they think that’s an impassable obstacle, they think they can’t solve this big problem that can’t be solved, but that’s not true. Because someone is always already doing it. That’s always true, someone is almost always doing it also. Don’t be scared of that.

The bigger question is, can you do it better? Can you fill the need better, offer greater value or be a better marketer?

Next he gives an example, he talks about his own business where he had an online limousine directory.

Directory – so just like a listing of limousine services.

When I was struck with my idea

Struck with my idea – means when I got my idea, when I got my idea, when my idea came to me.

When I was struck with my idea to start a limousine directory, a listing of limousine services…

Limousines – are those big long cars that rich people have, and also people use them to go to airports.

I thought it was a legendary idea, a famous, incredible idea. That is, until I went on the web and searched. There were already a dozen companies doing what I thought was a pristine, unmolested idea.

So he looked online, there were already a dozen – meaning 12 – a dozen is 12… There were already 12 companies doing exactly the same thing he wanted to do. He thought it was a pristine, unmolested idea. These both basically have the same meaning pristine and unmolested – same meaning. They mean pure, p-u-r-e, pure. The same pure idea, completely new, pure.

So he thought he had this great idea, it was pristine, it was pure, no one else was doing it. Then he found out, oh man, 12 other people are doing this already.

At the time my frequency wasn’t fully attuned,

Again, this is a slightly strange metaphor this is not really normal this phrase.

Frequency was not fully attuned – means my awareness was not fully clear or active.

So his thinking wasn’t clear that’s what he means here. He says, I was going to drop the idea.

Drop the idea – meaning I was going to quit the idea. I was gonna quit and do something different.

And I was going to start a new brainstorm session

A brainstorm session – is when you very quickly write down lots of new ideas, right? It’s called brainstorming.

He was going to do a brainstorm session, in search of that infamous blockbuster idea…

Infamous – that’s a good word – infamous means famous, but for a bad reason. Famous but for a bad reason.

You can be famous for a good reason, everybody loves you. You can also be famous for a bad reason and everybody hates you. Paul Pott that murdered all those Cambodian people; famous, but for a very bad reason. He’s infamous.

So he was searching for that infamous blockbuster idea; that super huge idea. He was searching for a business idea that no one else among six billion people on planet earth had thought of.

Right, so it seems ridiculous right, he was trying to find a big idea that no one in the whole world, six billion people in the world but no one else had thought of it.

But then a friend reminded him, interrupted him, interrupted his perception, his viewpoint

Perception – means viewpoint

And kicked my antenna into a proper tune.

So again, this strange radio metaphor he’s using in this little essay is not normal, most people don’t talk like this, but I’ll help you understand it.

Kicked my antenna into a proper tune – means made me aware, made me realize differently, made me understand properly.

And his friend, she said, ‘competition is everywhere, just do it and do it better.’ A decade later every one of those companies I feared disappeared or became insignificant.

Insignificant – means not important, not important.

In fact, the industry leader, the leader of the whole industry, unable to respond to my domination, diverted into an alternative service.

Unable to respond to my …

Domination – means total victory, total control, total power.

So he did start his business and he got total victory, total power. He was number at the top. So the competitor, the other company that used to be at the top, they had to divert into an alternative service.

Divert – means to change your path, change your path.

So they had to change their path, they had to change to a different service, a different kind of business because he was too strong.

All right, that is the end of the Interactive A lesson. Listen to it every day, lean the vocabulary deeply and then, let’s go to Part B where I’ll ask you questions and you will answer the questions and this will help you learn very deeply.

See you in part B.