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Hello, VIP members, welcome to our interactive lesson part A Today a special one. This month a special one, Tony Robbins, a Tony Robbins speech on this topic of engagement and the power of engagement for yourself, certainly for yourself but also, the power of engagement as a leader. I’m going to play the video. First I’m going to play the whole thing, no stopping. Then I’ll rewind, go back and then I’ll explain the different phrases and vocabulary piece by piece. Let’s listen.

If you’re gonna change your business you have to make a difference. So here’s what I’m looking at.

What makes the difference in people? What makes the difference in an organization?

I would submit to you that it isn’t getting a head start. You can find individuals who you give everything to. You can love on them, give them a great education, they get a great economic background and they spend the rest of their life going in and out of rehab. Who’s seen this before and knows what I’m talking about? Say I.

On the other hand, you see people that life’s kicked in the face, somebody’s been abused mentally, emotionally, physically you name it, and they become the Oprah’s of the world.

So, it’s certainly not, advantage does not come because you were given something. And by the way, in business advantage doesn’t come because you have the most resources. Companies with the most resources don’t win, the most resourceful companies might win. The most resourceful companies are the ones where employees are the most engaged, and it’s statistically proven.

You look around and you say, who had the lead? Well before YouTube there was Vimeo, they had a year jump, pretty much the same technology, just didn’t engage as many people. Before Google there was? What happened Yahoo, if you’re out there, what the hell happened to you people? Before Facebook there was? What happened to Myspace? Facebook was more engaging.

Engagement is really the new factor, being able to be fully engaged. By the way, in your intimate relationships how important is engagement? Some guy is going, very important I want to put it off as long as I can. No, no I don’t mean that. Full engagement in that area is gonna determine the level of fulfillment you have or don’t have in a relationship right? The more engaged somebody feels that you are with them the more energy you have, the more connection you have, the more aliveness you have.

So a part of what I’d like to experiment with you here is kind of discover what creates engagement for real with you? What creates disengagement? These are huge factors, because if you understand what they are, your level of performance, your level of results, your level of leadership, your level of joy will change very radically. Who’s with me that engagement

is not just a term but something that can make a difference in your body? Let me see a show of hands.

Now, I’m asking for your hand raise for some engagement. Because here’s what research shows. If you listen to me passively as I’m talking here, guess what? Within a month if you just listen and sit passively, which most of you are doing. There’s nothing wrong with that, that’s probably what you’ve been doing your whole life, it’s what you’ve been taught to do. You’ll remember about 10% of what I say two months’ from now, which basically means you wasted your time today and I wasted mine. Ten percent.

How many came here because you want to learn something, do something, change something, make something stronger or better? Say I. If that’s true then if all you do is take notes, which I don’t see anyone barely doing… oh thank you very much a few of you, I stand corrected. Nudge the people on either side, what’s wrong with you bitch, come on where’s the notes? Right. Because I don’t know anybody who’s got that great a memory and my entire life I’ve kept journals, because here’s what I learned early on.

Writing it down, if I never look back and read it again the physical act of writing it down drives the groove deeper. Repetition is the mother of skill. You look at anyone who’s masterful, why are they masterful? Why can LeBron James do what he can do? Because he’s done it a few million times, right? Yeah Kobe will go out and make 300 shots before he will leave that floor every day, 300 shots. The same frickin’ activity. Most people in a tech world say oh yeah, I know that story, I know that thing. If you’re not doing it you don’t know shit, you understand and understanding and $3 will almost get you a Starbucks.

If you’re gonna master something you need to get the repetition where you get it in your body and you bring emotion to it. And enough emotion and enough repetition it gets in your body and now it becomes physical mass where you don’t think about it and you just do it. Mastery is tying your shoes. Most of you can do this, chew on some gum and send a text simultaneously. Not some people, some people need their tongue out while they’re doing it but you get the idea. If you do something enough and you’re confident enough, you’re certain enough that’s in your body that’s mastery.

So, I’d like to see if we couldn’t get to a different level of mastery in this and what I’m gonna ask you to do, by the way if you listen and take notes, just write those notes down or type them in whatever you do, research shows that you’ll retain about 40-50% of what’s been said. For the future I highly encourage you to do that. Now might be a good time.

Then the third, the third most powerful one is if you physically engage your body. If we ask you a question yell back the answer or in a few minutes I’m gonna ask you to actively engage at a different, engage with each other, do some crazy things, things you wouldn’t normally do. What that does is it brings up engagement 80-90% retention, because now it’s not just a thought or a write it’s a feeling in your body as well. And if you do that you’re gonna retain it. Who’s up for doing more and holding onto more? Say I.

Then to do that I’m gonna ask a couple things. One is if I ask you a question please yell off the answer. You’re already doing that, you’re being very kind but don’t be kind anymore, do it with more passion and intensity, because I’m not gonna ask you questions you don’t know the

answer to, because I want you to feel good about yourself. But if you yell out the answer you’ll activate your body’s nervous system. Make sense? The more you activate the more energy you’ll have.

We live in a passive society and if we’re gonna engage– by the way, the companies that engage, the companies that have records of 24, the top 25% in the country, highest level engagement of employees are companies like: Google, companies like Sales Force, companies like Apple, companies like Facebook… and by the way, guess what all the research shows? Twenty-two percent more profitability, almost one for one. For every percentage of increased engagement you almost get an increase of profitability, but I would argue you get that in your personal life as well. The more engaged you are the more the other person will become engaged.

You want to get someone engaged? You get engaged. Think about it, everyone who’s here is a leader, what’s our job to do as a leader? Our job is maximize resources. How do we take whatever resource and get more out of it? Ourselves, other people, our economics, our business, our technology that’s the job of a leader, but you can’t maximize resources if you don’t have full engagement. So I’d like to see if we couldn’t increase that.

One simple way of doing that, increasing that engagement is to start with us, because by the way, are you gonna engage other people if you’re not engaged yes or no? No. Yes or no? No! Are you gonna be able to touch other people if you’re not touched? No. Are you gonna move other people if you’re not moved? No. So, by the way, here’s the problem. How many of you wake up, you have certain days you wake up and you think to yourselves, today I don’t want to talk to any people? Who in this room has days like this where you don’t want to talk to anybody, say I? Come on, say it with some energy, I!

But, as a professional you gotta do that most times and if you fake it do people feel it? Yes. So I want to show you some ways to change it. By the way, here’s the reward of engagement. If you can become a person and engage others, you will now become an extraordinary leader, not a mediocre or good one.

Woo, okay! That’s a lot, a lot there, wow! I’m giving you a lot this time. It’s a long one and probably that was difficult for you. Why was it difficult?

Reason number one, Tony Robbins, is a very fast speaker. He speaks very, very quickly.

Number two, he’s using some idioms and some vocabulary you might not know. You’re going to learn the vocabulary. This is a long one, we might need three parts this time, this month. We might need a part A, part B and a part C to learn all of this but that’s okay it’s good, you’re gonna learn a lot of vocabulary. You will also learn to understand English through listening faster. With Tony you’re really practicing that speed.

So let’s go to the beginning, I’m gonna play a sentence pause, play some pause, and I’ll explain as we go. Here we go.

It’s a cool story it’s a go. So this is an area that if you’re gonna change your business you gotta make a difference. So here’s what I’m looking at.

Okay, here’s what I’m looking at what makes the difference in people?

Makes the difference means what makes some people different than others, better than others. What makes the difference in an organization?

What makes the difference in an organization? So again, why are some organizations better, some are not?

I would submit to you that it isn’t getting a head start.

I would submit to you that it isn’t getting a head start.

I would submit to you means I would say to you. So I would say to you, I would submit to you, I would give you this idea that it’s not getting a head start.

To get a head start means you start first, you start before other people, you start before the competition. If there’s a race two people, you give one a head start it means one person gets to start but the other one has to wait. So he’s saying that’s not what it is, that’s not what makes success.

You can find individuals who you give everything to. You can love on them, give them a great education…

So you can see individuals you give everything to them. You can love on them, give them an education, give them everything they need…

…they get a great economic background

And they spend the rest of their life going in and out of rehab.

And yet they can still spend the rest of their life going in and out of rehab.

Rehab means drug rehab. It’s like drug treatment. So he’s saying you can get people, they’re born and they’re rich, and you give them everything when they’re young but still, when they become adults they become alcoholics or drug addicts.

Who’s seen this before and knows what I’m talking about, say I?

Who’s seen this before and knows what I’m talking about, say I?

Say I, means just like say yes. I is like yes.

On the other hand, you see people that life’s kicked in the face

On the other hand, you see people that life’s kicked in the face

Kicked in the face means life has hurt them, right.

Somebody’s been abused mentally, emotionally, physically…

Someone who has been abused mentally, emotionally, physically…

…you name it

You name it means etcetera.

…and they become the Oprah’s of the world.

…and they become the Oprah’s of the world.

He’s talking about Oprah Winfrey. She had a lot of abuse when she was young and now she’s a billionaire.

So, it’s certainly not, advantage does not come because you were given something.

Advantage does not come because you were given something.

And by the way in business advantage doesn’t come because you have the most resources.

In business advantage doesn’t come because you have the most resources.

Resources means useful things. In business that would probably be money, right. Success in business does not come because you have the most money.

Companies with the most resources don’t win,

Companies with the most resources, with the most money, don’t win.

The most resourceful companies win.

The most resourceful companies win.

So resourceful is an adjective. Resourceful means flexible and innovative. Flexible, innovative, productive, those ideas, resourceful. It means you’re good at solving problems.

The most resourceful companies are the ones where employees are the most engaged. And the most resourceful companies, the ones that can solve problems the best, are the ones that have the most engaged employees, where the employees are the most engaged.

And it’s statistically proven.

It’s statistically proven, proven by statistics, by science. I don’t know how, but that’s what he said.

You look around and you say, who had the lead? Well before YouTube there was Vimeo…

So he says, if you look around and ask, who had the lead right. In the beginning who was number one? It’s not the ultimate winner. Now he’s going to give some examples of how the winners changed. So, in the beginning one company was leading, was ahead but then they lost. They had a head start but they lost because they were not resourceful. Their employees were not as engaged.

They had a year jump,

They had a year jump

They were a year ahead of other companies.

Same technology, but they didn’t engage as many people, involve as many people.

Before Google there was? What happened Yahoo, if you’re out there, what the hell happened to you people?

Before Facebook there was? What happened to Myspace? Facebook was more engaging.

What happened to Myspace?

Engagement is really the new factor,

Engagement is really the new factor

Factor means characteristic, important trait.

Being able to be fully engaged. By the way, in your intimate relationships…

Being able to be fully engaged.

By the way, in your personal relationships…

… how important is engagement? Some guy is going, very important I want to put it off as long as I can.

How important is engagement in your personal relationships?

Then he makes a joke, some guys say, very important, I want to put it off as long as possible. To put something off means to delay it. So he’s joking, because there’s another meaning with marriage, if you’re engaged it means you have a ring and you promise to get married. So he’s joking, ah some guys want to avoid marriage is what the joke is. So it’s using the two meanings of this word. But in general he’s talking about engagement means involvement, right, that we’re talking about this month.

No, no I don’t mean that. Full engagement in that area is gonna determine the level of fulfillment you have or don’t have in a relationship right?

Full engagement in that area, relationships, will determine the level of fulfillment you have. Fulfillment here means happiness, satisfaction, happiness.

The more engaged somebody feels that you are with them the more energy you have, the more connection you have, the more aliveness you have.

The more engaged somebody feels that you are with them the more energy you have, the more connection you have, the more alive, more aliveness.

So a part of what I’d like to kind of experiment with you here is kind of discover …

Kind of what I’d like to experiment with here

…what creates engagement for real with you?

…what creates engagement for real with you?

What creates disengagement?

What creates disengagement?

The opposite right, so he’s saying we need to know both, what creates more engagement in our lives and what creates disengagement?

These are huge factors, because if you understand what they are, your level of performance, your level of results, your level of leadership, your level of joy will change very, very radically.

If you understand these factors, if you’d understand how to create more engagement or less, they’ll make a big difference in your life.

Who’s with me that engagement is not just a term but something that can make a difference in your body? Let me see a show of hands, say I.

Who’s with me, who agrees with me, that engagement is not just a term, not just a word, but something that can make a difference in your body, say I, say yes.

Now, I’m asking for your hand raised for some engagement.

I’m asking for your hand raised for some engagement.

So again, he’s joking a little bit. I’m asking you to raise your hand so you’ll be more involved, more engaged.

Because here’s what research shows. If you listen to me passively as I’m talking here,

Because here’s what research shows. If you listen to me passively while I’m talking here

Guess what? Within a month if you just listen and sit passively, which most of you are doing it, and there’s nothing wrong with that

That’s probably what you’ve been doing your whole life,

That’s probably what you’ve been doing your whole life,

It’s what you’ve been taught to do. You’ll remember about 10% of what I say two months’ from now, which basically means you wasted your time today and I wasted mine. Ten percent.

How many came here because you want to learn something, do something, change something, make something stronger or better?

How many came here because you want to learn something, do something, change something, make something stronger or better, say I.

If that’s true then if all you do is take notes, which I don’t see anyone barely doing…

Oh thank you very much a few of you are doing it, I stand corrected.

I stand corrected means I was wrong, you corrected me.

Nudge the people on either side, what’s wrong with you bitch?

So he’s looking at someone who’s taking notes. So he’s saying, oh, I was wrong some people are taking notes. I stand corrected, you corrected me. And then he makes a joke, he’s looking at this person and he says, well you know, nudge…. Nudge means to like, push a little bit, to push a little… push the person next to you, nudge the person next to you and say what’s wrong with you bitch? This is kind of a joke, bitch is like an insult to a woman.

Come on where’s the notes?

Come on where’s the notes? Where are the notes?

Right. Because I don’t know anybody who’s got that great a memory

Because I don’t know anybody who has got that great of memory So I don’t know anybody who has super memory, they can remember everything 100%, so notes are important, it helps you remember.

And my entire life I’ve kept journals,

And my entire life I’ve kept journals,

A journal is like a diary.

Because here’s what I learned early on.

Because here’s what I learned early on.

Means early in my life.

Writing it down, even if I never look back and read it again

Writing it down, even if I never look back and read it again

… the physical act of writing it down drives the groove deeper.

… the physical act of writing drives the groove deeper.

This is a slang idiom, drives the groove deeper. Its’ a metaphor, it just means it makes the memory stronger. Just by writing notes, even if you don’t read your notes later, just writing

them once, the act of writing makes you remember more. It drives the groove deeper, makes the memory stronger.

Repetition is the mother of skill.

Repetition is the mother of skill.

You look at anyone who’s masterful,

You look at anyone who’s masterful,

Who is a master, who’s excellent at something…

Why are they masterful? Why can LeBron James do what he can do?

Why are they masterful? Then he gives an example from basketball. Why can LeBron James do what he can do?

Because he’s done it a few million times, right?

Because he’s done it a few million times, right? So he’s practiced millions of times, shooting a basketball.

You know Kobe will go out and make 300 shots before he will leave that floor

You know Kobe, Kobe Bryant another basketball player, will go out and make 300 shots before he will leave that floor

So he’s saying he will practice shooting 300 shots a day before he will leave the gym, the gym floor.

Every day, 300 shots.

Every day 300 shots.

The same frickin’ activity.

The same frickin’ activity.

Frickin’, this is kind of a funny word. It’s slang. Frickin’ is like a nice way or polite way to say (fucking), the same fucking activity, that would be a strong way to say that but it’s a little rude. It’s the same fucking activity and that word when you use it that way, the same fucking activity, that fucking just makes the emotion stronger. It really has no meaning it’s just emotional. It gives a stronger emotion. He’s talking to a corporate group, a big company, so maybe that’s too strong, it’s not polite so instead he says frickin’, the same fricking’ activity. It adds more emotion, but it’s a little more polite.

Let’s end part A here, we’ll end part A. In part B I will continue the video.

See you in part B.