بررسی پیشرفت - بخش دوم

Page 85 - Exercise 3

Part B - Listen again. In your own words write the reason why each factor is important.

• Well, there are many factors that go into making a restaurant successful. I think one of the most important ones is to develop a concept for the restaurant. Something that makes the restaurant different from its competitors. Like a theme, it could be a hip-hop or jazz restaurant or a Hollywood movie star Café. Something that makes it unique. This is important since the restaurant business is very competitive. There’s an old joke that asks what are the three most important factors needed for a successful business? The answer, location, location, location, and it’s true. It’s important to do some research. Find out how many cars drive past the site every day and also how many pedestrians walk by. Why? because you want people to know about your restaurant. So it needs to be in a place that’s visited by business people, people who live in the area as well as tourists. Finally, promotion and advertising are absolutely necessary. Because your restaurant is new, you need to find a way to attract customers into the restaurant. They don’t know about the restaurant. You have to find a way to tell them about it. For example, you might advertise through radio or magazines or online. Or maybe you mail out advertising to potential customers, offering them a coupon for a free drink or a meal or something like that.