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12 Brands YOU pronounce INCORRECTLY

Hello everyone and welcome back to English With Lucy.

You read the title, today I’m going to show you 10 fashion designer names that you, yes you, are pronouncing incorrectly.

And I’ve bet you’ve come here like, “Oh yeah, let’s see, let’s see, what this British girl “with missing finger nails is gonna accuse me of.”

Well, you might surprise yourself, because I surprised myself whilst doing the research for these videos.

I am by no means a fashion expert.

I am however extremely interested in pronunciation and I know a lot of you guys are as well and you want to sound like you know what you’re talking about.

So a lot of you will be here because you want to improve your English speaking

and pronunciation and you want to sound more professional when talking about these brands.

Now the first one is this one.

What a gorgeous brand, I’ve always, always wanted one of their fancy belts.

I’ve never been able to justify one, though.

This one I used to pronounced it Hermes.

But, upon doing my research, I found out that it should be pronounced Hermes.

Hermes, Hermes.

And that’s because it’s a French designer and the H is silent.

The next one, this one, oh my god.

I’ve heard so many variations for the pronunciation of this brand.

I’ll give you a clue, the founder of the brand was called Adolf Dassler.

Adolf Dassler and his nickname was Adi.

So the brand is an infusion of his nickname and his surname, his nickname Adi and his surname Das.

Adidas.

I sometimes hear Adidas and Adidas or Adidas.

But yeah, it should be Adidas.

The next one, another french one.

One that I’m likely to butcher.

It is, what I would originally call Balmain.

But it should actually be pronounced Balmain, Balmain.

The Frenchies don’t like pronouncing the N at the end of words.

Balmain, Balmain.

I think I need a French lesson.

Then we have this one.

Like many of you, I imagine, I looked and this and I thought Loewe.

I thought it was gonna be called Loewe.

But it’s not.

It’s a Spanish brand and that W is actually pronounced vuh.

So, it is Loewe.

Loewe.

Loewe.

Loewe.

That’s a s@xy word.

The next one.

It isn’t Moschino.

It is not Moschino.

It is actually pronounced Moschino, Moschino.

Which is because it’s an Italian brand.

And anything with S, C, H, I is ski, ski, Moschino.

There’s something on my floor.

It’s Versace.

Actually, it’s not Versace.

It’s an Italian word,

so it should be Versace.

Versace.

The next one, it’s not Nike.

It is Nike.

Nike.

The next one is less Thierry Mugler and it’s more Thierry Mugler.

We also have instead of Saint Laurent, Saint Laurent.

Saint Laurent.

Now the difficulty with this is the French ruh, the French R sound which is a ruh, ruh, from the back, I find it very difficult to produce.

We also have one that is really, really commonly mispronounced in the UK.

And the reason we know we mispronounce it is

because Rachel worked there in Friends.

It should be Ralph Lauren, Ralph Lauren.

But we for some reason pronounce it Ralph Lauren.

Another difficult one is Givenchy.

Givenchy.

That one’s a tongue twister.

Now the next one, it’s not a fashion brand.

But it is a luxury item.

And this is what we would call in the UK, Porsche.

But it should actually be pronounced with two syllables.

It should actually be pronounced Porsche.

And I checked with my boyfriend, who’s really into cars and he said Porsche as well, when it should be Porsche.

So yeah, really common mistake.

But bear that one in mind.

That’s it for today’s video, I hope you liked it and I hope you learned something.