Track 20

Track 20

Right team, this afternoon I want to go over the new marketing and advertising strategy so that everyone is clear on the streams for each of our product ranges.

Let’s start with toys for children. Now, last year most of the advertising was done through leaflets posted through people’s letterboxes across the city. However, the products are now selling well nationally in department stores rather than just in our local shop here in Leeds, so we’re going to expand the budget and use print media.

By this, I mean the national newspapers, in order to maximize the exposure to these products. And despite the fact that our competitors advertise baby clothes on TV, we won’t be using this method as our statistics show that it’s just not cost-effective.

People don’t pay much attention to TV ads for baby clothes, but we believe a picture in the newspapers will be much more attractive to potential customers. We’re going with this method.

As far as clothing for expectant mothers is concerned. the campaign will move from newspapers to the internet due to the fact that we’ve seen an increase in internet shopping for clothes among women in general.

And finally, baby food. Adverts for this are difficult to place, and we’ve previously tried ads in all three media.

Anyway, although our analysis has shown that the internet is one possibility we’re going to continue using television; many other types of food are also advertised on TV and happy mothers and babies make a very strong image.