مکالمه

The Office - Presentation Series 4 - Discussing the Competition

Mr. Ford: Now, of course, with all this cutting-edge technology there must be a catch, you

might ask yourself. I bet the retail price will be too much for most consumers,

you might say. Well, you’d be wrong!

Mr. Ford: Yes, of course the x420 is aimed at the luxury market, but if you compare

the price of our leading competitors,

the x420 represents incredible value for

money. At only15,000RMB it is far more

affordable and far more attractive than

almost every leading brand and model.

Mr. Ford: So, what differentiates us from our competitors? Well, if we compare Orange’s luxury MP40 range then we can really

highlight some of the differences.

Mr. Ford: Now, of course Orange has an enviable record for producing revolutionary and

top class products, and I must admit the

MP40 is a breathtaking machine. However, for most consumers the MP40 is simply far too expensive to consider.

Mr. Ford: Compared with the x420 it is more expensive and there’s no doubt that considering the quality and workmanship that goes into the x420 we really win

hands down on value for money.

Mr. Ford: Also, if you compare the after sales service we offer I think we can proudly boast the best customer service facilities in the whole lap-top sector. As opposed to most of our rivals, we guarantee quality, we guarantee service and we guarantee reliability.

Mr. Ford: The questions we must ask ourselves are ” What does the Alpha brand stand

for? and also ” How can we set ourselves apart from our competitors? The answer to both of these questions is the

same my friends.

Mr. Ford: Alpha stands first and foremost for quality, for excellence and for service. If we always stick to this philosophy then I’m confident that we will really be able to

expand our market share significantly.

Okay, let me move on now to give you

an idea of our marketing campaign for

the x420.

u!

e.

me.

cans!