Track 24

Unit 4

Business

The art of marketing in a global culture

Take the unit test

Listen to each question, circle the letter of the correct answer

1. What does the speaker suggest is the main cause of globalization?

2. Which of the following topics doesn’t the speaker address?

3. Why do many TV series have near universal appeal?

4. How does the speaker feel about pop-up windows on Internet sites.

5. Why is the media a powerful marketing tool?

6. Why does the speaker mentioned that nations’ governments are acting in unison on certain issues?

7. How are the terms global and local sometimes each described?

8. What are the terms high context and low context used to describe?

9. What does the case of Campbell Soup’s illustrate?

10. What is the lecture mainly about?