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BEC : Service -Vocabulary

Hi, this is AJ. Welcome to the vocabulary lesson. Let’s start.

‘Decline’ or ‘to decline’ means to go down; to decrease.

The next word is ‘mediocre’. Mediocre means kind of so-so. Not terrible, not great, not good, not bad, just kind of so-so.

‘To be spoiled’ –To be spoiled means to get too much good treatment. It means you get used to having good treatment all the time. We use this with children a lot. So if parents constantly are sweet and nice to their kids and they give them candy and cookies, anything they want they give it to the kid, we say that kid is spoiled. They’re getting too much of a good thing. So in the conversation I said I’m spoiled by great Japanese service. I’m used to that now so everything else seems bad.

‘Stellar’ in this case means fantastic, wonderful, incredible.

‘Across the board’ means across all situations. It means including all situations. It means total.

‘Crucial’ - Crucial means very, very important.

‘Premium’ - Premium means high value, sometimes it has the idea of high price.

‘Off the top of my head’ means spontaneous or spontaneously. So it’s a thought or a comment or an idea that comes out quickly. You didn’t think about it a long time.

‘A lost art’ - If something is a lost art it means in the past it was really good. It was a great thing. People did it will, but now people don’t do it very well. So we said customer service is a lost art. It means in the past customer service was good. A lot of people gave their customers good service. Now it’s a lost art. Now it’s lost. People don’t do it anymore, in the United States at least, not much.

‘Dwindled away’ - Dwindled away means slowly decreased, slowly left, slowly went away, slowly decreasing down to zero or almost zero.

‘On the verge’ means close to happening, almost happening.

‘An establishment’, using this as a noun, an establishment - An establishment is a physical business location. So you can say a retail establishment. That means it’s an actual physical store. It’s a place you can walk into. Retail outlet is the same thing. A retail outlet is a physical location where a company sells its products.

‘Astounded’ - To be astounded, means to be surprised, to be very surprised.

‘To bark out’ - To bark out, of course barking comes from a dog, the noise a dog makes. Ruff, ruff, ruff, that’s barking. If we talk about a person barking or barking out, it means they say something in a very strong almost rude way. It’s not soft. It’s not polite.

For example, if someone says can I help you! They’re barking it out. The words may be polite, but the way they’re saying it is not polite. It’s kind of too strong, too loud; not soft enough.

Okay, ‘to take it out on’ means to put your bad feeling onto another person, to behave badly towards someone because you are feeling bad. So, for example, if you are feeling angry and then a strange person asks you what time is it, if you yell at them I don’t know what time it is, you’re taking your anger out on them. You’re pushing your bad feeling onto them.

The word ‘grumpy’. Grumpy just means to be in a bad mood. It’s similar to irritated or frustrated.

‘To snarl at you’ or ‘to snarl at someone’ - A snarl, if you can imagine again an angry dog that’s like errrr, right? The expression, the action they do with their lip when their teeth are showing, that’s a snarl. So it’s kind of this angry aggressive look. So it’s not a smile, it’s a snarl, errrr. Sometimes maybe a little bit of that sound comes with that idea, right? You make your face, you show your teeth and then maybe you make this errrr kind of sound. Overall, it’s a facial expression that looks unfriendly and aggressive.

‘To fire someone’, using fire as a verb - Of course, to fire someone means to cut their job, to tell them they have to leave their job.

‘To get it’. You say ah, I get it. I get it. That means I understand. To get an idea, to get something, in this case, means to understand it. It’s kind of an informal way to say that.

So if someone says do you understand? You can say yes, yes, I get it.

‘The flipside’ - The flipside means the other side. If you say on the flipside this can be an opportunity too, it means on the other side or on the other hand. So the flipside is the other side.

‘Word of mouth’ - Word of mouth just means viral marketing. That’s another way to say it. It just means that your customers tell their friends about you, in a positive way hopefully. So positive word of mouth or good word of mouth means that your customers are recommending you to people they know.

‘A lapse’ - A lapse is a delay or a pause. A lapse is a delay or a pause.

‘It blows my mind’ - To blow your mind means to really shock you, really shock and surprise you. So if I say oh, that blows my mind, it means it really surprises me. It shocks me. I can’t believe it. It blows my mind.

Finally, using the word ‘fried’ like oh, my phone is fried. Of course, fried, we use it with food, but when we use it with machines it means broken, that something gets totally broken. So you can say my phone is totally fried! It means my phone is totally broken.

My computer is fried! It means my computer is broken. My car is fried! My car is totally broken. It’s not working at all.

And that is all of our vocabulary for this lesson set. You know what to do. Listen, listen, listen seven to 14 days to everything in the set.

See you again, bye-bye.

The End.