توضیحات جورج

BEC : Campaign - George

Hi, it’s George and I’ve got a couple comments that I’d like to make regarding this 10 by 10 program that AJ just described to you. First off, I want to remind you that if you’re looking for a job that is your job and you need to approach that process just as though you were getting paid to do it, just like if you were in the working environment.

Maybe you are in the working environment, but that means, basically, you’ve got a second job because looking for a job is your job. That means dedication and a commitment and persistence on following your program, sticking with your campaign, making sure that your letters are timely, making sure that they are accurate in terms of the accomplishments, achievements, everything else that goes with this process.

You kind of need to look at it that each and every one of these letters is like a mini interview. You’re going to be expressing to this hiring manager little bits and pieces in the hopes that they’ll ask you to come in and talk to them about the total picture, the total package, which is you, by the way.

Another key point there is this business of the accomplishments and the achievements.

You really need to spend some time, think it through and be sure that you are providing in these letters the benefit to hiring you. Why should this person hire you and, of course, your achievements, your accomplishments. That’s the beginning step, the driver that will get that final sentence or two sentences, whatever it is, but that’s very important. You need to make this person understand, I can do you some good. I can really help your organization and here’s why. So pay attention to that, put a lot of work into that and I’ll say again. Remember, this is your job.

Another important point in terms of being prepared is be prepared for the phone call.

That’s what you’re trying to do. You want somebody to call you. Well, be prepared. By being prepared what I’m talking about is maybe you need a chart by your telephone, the names and companies of the 10 people you’re talking to, because if all of a sudden you get a call hello, this is John Schwartz, I’ve been getting your letters, I’d love to talk a little bit with you and you’re sitting there saying oh, huma-huma-huma, John Schwartz, what company is he with, that little hesitation is not going to do you much good.

Keep a chart, keep a list, something handy so, one, you know who the person works for or what company they’re with when they call you. Secondly, be prepared for the conversation as though it were an interview because it really is. He or she is calling you to get a little more information. They may not just call and say hey, why don’t you come on downtown and let’s talk at 10:00 o’clock in the morning.

They may very well just call and say yeah, you know you mentioned this accomplishment and that accomplishment. We’ve got a need for a little something like that. Can you talk to me a little bit more and maybe we can work out something here.

So be prepared to address this phone call just like it was an interview. Make sure you remember what the accomplishments were that you’ve already written them about. You don’t want to be talking about things just yet that you haven’t written them about.

You need to make sure that you get a very quick mindset, get your mind straight on what the company is we’re dealing with so that you can be sure oh, okay, this is a software company so I need to make sure and focus that way. It’s not the folks that make those truck parts that I also sent a letter to. Get your mind set straight on that.

So, dedication, persistence, being timely, be prepared and make sure you emphasize how you are going to help this company or how you’re going to help this manager. If, in fact, it’s one of those jobs where you know there’s a job opening, well you can focus it down a little further on how you’re going to help that manager, that department, that piece of the organization, okay? I guess my final thought here is to remember, as I said, this is your job and guess what? You are the sales and marketing department entirely and your product is you. You are the product. You are what you’re trying to sell. So be proud of that, be prepared for that, be ambitious and aggressive and capsulize. Put everything together, your package, in terms of what you do, what you’ve done, what you can do, what you’re capable of, without exaggerating. I mean let’s be truthful about this, truthful and honest, but don’t forget you are the product so get out there and sell yourself. It will work, okay? That’s about all I’ve got to say until next time.

The End.