توضیحات ای جی

BEC : Campaign -AJ

Hello, this is AJ. Welcome to my commentary. Let’s start. I’m going to talk to you now kind of step by step and talk to you about this campaign, this job search campaign, letter and email campaign. So I’m going to tell you exactly how to do it step by step.

The first step is to make your list--10 target employers. The 10 jobs you want. Some might be advertised, you might find them advertised somewhere. Some might not be advertised, you just would love to work for that company or that position or that person, whatever. You have to decide that for yourself, which 10 places would you love to work? That’s step one, make your list- 10.

Step two--You have to find the hiring manager for your department where you would actually work. So, remember, you’re going to avoid personnel. You’re going to avoid the human resources department. You have to find out who the hiring manager is. That’s step one. What’s their name and then, step two, you need to get their contact information.

Ideally, you’ll get their address. That’s easy actually. You can usually just write the main building where they work and put their name and maybe their department; even better, if you can get their email address and their direct phone number. That’s usually not so hard. You just call the organization and you say I’m trying to reach the manager of this department.

For example, I was a social worker for a while and I wanted to get a job at a hospital. So I called the hospital and I just said hi, I’m trying to reach the director of social workers for the hospital. They gave me the person’s name and their contact information. You can also sometimes find this information on a website. Search around the company’s website and look for the department that you’re targeting and you can usually find a name and some contact information. This is a little research that you have to do, but it’s well worth it. It’s certainly easier than sending out 100 resumes and letters.

Okay, next, the main part of the campaign. So you’ve identified the 10 employers. You know exactly who you’re going to send your stuff to - your letters to. You’ve got their name, their address, their phone number and their email. I recommend that you do both a physical letter - a paper letter - and an email. That you do both, okay? They’ll be the same.

So you’re going to have 10. You’re going to have a series of 10 of them. You can kind of write out 10 basic emails and then you’ll modify them. You’ll customize them. You’ll change them a little bit for each person that you’re sending them to. Of course, you won’t just put ‘To Whom it May Concern’. You’ll put the actual name of the person you’re writing to.

Now, each of these letters should be very short, two paragraphs maybe, very short. The first one I recommend a very simple format. In the first one you’ll put the name. Dear whoever, whatever their name is. Then you’ll say I’m writing because I’m interested in this position and you’ll say what the position is that you want. Then if it’s an advertised job, in the advertisement they should say what the requirements are. You know you might need a college degree. You might need two years of experience with, I don’t know, with computers. They’ll list a few requirements.

So in your first letter all you do is make two columns. You say Dear Hiring Manager, use their actual name. Then you’ll say I’m writing about this position, I meet all of the requirements and then colon (two dots) and then under that you’ll have two columns.

Column one you’ll put Your Requirements (underlined) and then you’ll list them.

Requirement number one, requirement number two, requirement number three, just take them from the ad. Column number two next to it you’ll put My Qualifications (underlined). So you’ll have the same numbers one, two, three, however many there are.

So let’s say requirement one is college degree. So you put under the requirements one --put the number one (1) –then you put ‘Must have college degree’. On the next column next to it you’ll have under your qualifications one (1.) I have a Masters Degree or I have a Bachelors Degree. (Period) Let’s say their second requirement is three years of experience with computer programming. So you’ll put ‘Three years computer programming experience’ under requirements and then under the qualifications you’ll put number two (2) I have three years or I have six years of computer experience. You’ll just list them all and put your qualifications.

Then, finally, very important, you must have a call to action at the end, right? You always must tell them what you want them to do. This is a basic marketing principle, always, always, always. So the last little line, not even a paragraph, the last line you will say something like please call me for an interview so we can discuss your needs further, more, something like that. We can discuss your needs more. We can discuss your needs further. We can talk more about what you’re looking for, some kind of sentence like that.

Then, finally, you can call me at … Don’t say ‘you can’, actually. Just say call me at … and then give your telephone number. Call me at … and then give the number. You might put the number in bold so that they really see it and then Sincerely, (your name). You can include your resume.

So with the paper letter you’ll put your resume in there and you’ll fold them up and then you’ll mail them to the person. At the same time you can send an email. It will be exactly the same as what you just mailed them. It will say exactly the same thing and you’ll attach your resume as a file. Then you wait one week and then the next week you send letter number two.

In letter number two you emphasize --you talk about - one, just one of your accomplishments from a previous job or a previous volunteer experience, something, one of your accomplishments. You emphasize just one and how it will benefit them, how it will help them. Then, of course, once again, you finish the letter with a call to action.

You say call me at … and then put your phone number … to schedule an interview so we can talk more. Put your phone number in bold. Sincerely, (your name). Why not put another resume in there and send it.

Then right after you send it send the exact same letter again as an email with your resume attached. That’s letter two. Wait one week. You see this idea, right? Letter three you’ll talk about a different accomplishment, only one. It should be a very short paragraph. You’ll talk about what you did, how it can benefit them, how it could benefit them, call to action. Ask them for the interview, give your phone number, put in a resume, mail it and email the same thing. Then you just keep repeating this. Week four is another letter with a different accomplishment that you focus on. Week five again, week six, week seven, week eight, week nine, week 10. It’s a 10-week campaign. So after 10 weeks you will get interviews, I promise you.

You’re going to do this with 10 employers, so in week one you’ll send actually 10 letters, right? You’ll send letter number one to 10 different people and then week two you’ll send letter number two to 10 different people. Of course, use their name. Make each letter a little individual, you’re always sending it to an exact person not to ‘To Whom it May Concern’. Don’t do that. But, otherwise, letter number one can be kind of a standard letter and you just change it a little bit for each different employer. But, week one you’re sending 10 letters and 10 emails. Week two you’re sending 10 letters and 10 emails. So they’re going out, they’re going out, they’re going out.

What usually happens is some time around week five or six you will start to get phone calls. People will start to call you for interviews. It happens almost every time, unless you’re trying to get a job that you really are not qualified for at all and it’s obvious. Then they’re not going to call you. You have to be a little realistic. Don’t apply to be the CEO of IBM or Apple or something unless you’re ready for that and if you’re ready for that you probably don’t need these lessons. You want to target a job that you know or maybe the next job up, the next job higher, the next level higher.

Okay, so let’s see. What happens? So you start getting interviews week four, week five, week six. If they call you for an interview stop sending them letters. The letter campaign was successful for that company; don’t keep sending them letters after that. It already achieved its purpose and got you the interview. That’s all this is about is getting the interview.

However, for the companies that haven’t called you yet continue sending them letters.

Don’t get excited because two people called you for interviews and think oh, yeah! You haven’t gotten a job yet. You still have to go to the interview. You might not get the job so don’t break the campaign for the other companies. You want as many interviews as possible. So for companies that haven’t called you yet keep sending them the next email in the series right up until 10 or until you accept a job.

Now, what will happen often times is that you’ll get a lot of calls. They might email you back too. So they might just respond to your email and ask you for an interview or they might call you back and you’ll start getting several interviews. If you still don’t have a job after number 10, so you’ve sent letter and email number 10 to everybody, if you still don’t have a job yet, maybe you have some interviews scheduled, but you haven’t taken a job yet, well then it’s time to start calling people yourself.

So the final step, step number 11 in the campaign is that you’ve sent them letter number 10, you still didn’t hear from them, the next week call them up. You’ll have their phone number so call them up. This is a little nerve wracking, it’s a little scary, but call them up.

They’ve heard from you 10 times so they’re going to know who you are probably. So you call them up and just very simply say hi, my name is … For example, I would say hi, my name is AJ. I’ve been sending you letters about the position. I would love to talk to you. Can I come in and talk to you for a few minutes about your company. That’s all. That’s all. They might not have a position. They might say well, you know I’ve been getting your letters. Very interesting, but we don’t have an opening now. We don’t have a job now. If they say that you should say this. Say that’s okay. I would still love to talk to you though about what you do and just to lean more.

Maybe you could give me some advice about my resume. If you know anyone else who might be hiring that would be helpful if you could tell me, give me their information.

If they say no don’t just quit, ask them if you can still talk to them. Maybe you go to lunch with them or maybe just on the phone they could give you the name of someone else that they know who might be hiring. This is that networking thing. Because you’ve sent them 10 letters they’re probably going to want to help you out a little bit, right? That’s just the way it works. They actually start to know you a little bit. Most employers are nice people.

So that’s how it works. That’s the whole thing. If you do this whole thing I guarantee you will get interviews. I mean I can’t 100% guarantee so don’t get angry if you get none, but this is the best method I know to get interviews, especially if you don’t have a personal connection somewhere. This is much better than the normal way of just filling out an application and giving it to the personnel department and hoping. This is much, much, much more powerful so I highly, highly, highly recommend that you try it.

Even if you’re employed right now, even if you really don’t want a new job yet just try this. Go and interview. You can always say no. If they offer you a job you can say well, thank you, but I feel like I’m going to stay in my current position. This is okay. It gives you practice with this so it’s still a good thing to do and you have a connection with someone so then if you do need a job they already know who you are.

All right, so that’s it. That’s the big campaign, the 10 by 10 campaign. Target 10 employers - 10 hiring managers - send them a series of 10 letters and emails. All right, I will see you next time. I hope that this will get you lots of great fantastic jobs.

See you again, bye-bye.

The End.